Web fonts are available in a variety of formats: Now that you’re ready to implement web fonts into your emails, you need to know which web font formats to use. Tools like the ones found within Litmus and Email on Acid will provide you with the data that will tell you. It may be that more than 50% of your recipients use them, and it may be that fewer than 50% of your recipients use them. However, before you rush into implementing web fonts, find out if your recipients are using the email clients, webmail clients and apps that will display them. As such, it’s certainly worthwhile investing the time and effort implementing web fonts to display on them. You’ll find most of them on Apple operating systems–Microsoft Outlook and Thunderbird on macOS, Mail on macOS, Mail on iOS, and Mail on iPadOS.Īt the time of writing, according to Litmus’ Email client market share report, over 50% of the world’s emails are opened on this handful of email clients, webmail clients, and apps. While web fonts aren’t web-safe, you can be safe in knowing which email clients, webmail clients and apps, will display them. In this tutorial, I help you to do just that! Email Clients, Webmail Clients, and Apps That Will Display Web Fonts Far from it! You do need to know which email clients, webmail clients and apps will display web fonts, which web font formats to use (yes, there’s more than one), where to get web fonts, and how to implement them into your emails. However, this doesn’t, and this shouldn’t, stop you from using web fonts in your emails. Unfortunately, unlike web-safe fonts, web fonts won’t display on most emails clients, webmail clients, and apps. For this very reason, brands use web fonts, sometimes investing in the creation of bespoke custom web fonts to stand out even further. Their unique characteristics give them a distinct point of difference alongside their web-safe counterparts and the emails that use them. Standing out in the inbox is where custom fonts come in. Rockinsoda web font has barrels of character! The ubiquitous characteristics of web-safe fonts mean that emails designed and developed using them are less likely to stand out in the inbox. As such, these “system fonts” will display on all of the software on those operating systems, including email clients, webmail clients, apps and browsers–therefore classifying them as being “web-safe”. Web-safe fonts, like Arial and Trebuchet, Times and Georgia, are installed on most operating systems. When is a web font not a web font? When it’s an email font! In this tutorial I’ll walk you through implementing web fonts into your email campaigns.
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